West is best
That was a season of European triumph for Chelsea as the UEFA Cup Winners’ Cup was captured with the likes of Gianfranco Zola, Dennis Wise, Roberto Di Matteo and many other club legends in the side. The League Cup was won as well and at the start of the following season, so was the UEFA Super Cup, all those finals under the management of the great Gianluca Vialli and all played wearing the same iconic shirts.
Chelsea Champions. Chelsea Legends. 🏆
Roberto Di Matteo and Dennis Wise reliving the 90's in our new strip.
#ItsA90sThing #ThePrideOfLondon pic.twitter.com/vOHAkEyGQf— Chelsea FC (@ChelseaFC) July 10, 2023
Too. Much. Style. 🥵#ItsA90sThing #ThePrideOfLondon pic.twitter.com/rBmsWokryp
— Chelsea FC (@ChelseaFC) July 10, 2023
Lion-hearted
The new design for ‘23/’24 remembers that special past while additional gold detail, including an iridescent crest, highlights the prestige and glamour of the famous King’s Road in the ’90s. Shimmering in gold, the lion roars on the shirt – symbolic of Chelsea’s prestige and history.
While changes take place at the club, the pride stays the same. Interior shirt detail nods to exactly this – Chelsea FC remains the ‘Pride of London’.
Keeping it cool
The new kit is formed from Nike Dri-FIT ADV, an advanced technology that brings fit and fabric innovation together to help keep the modern player drier for 90-plus minutes. The breathable FIT ADV weave ensures sweat evaporates, helping you stay cool and light to power through to the final whistle.
Retail launch
Fans can purchase this season’s new but classic look on early access from 16 August via the Megastore at Stamford Bridge, our Official Online Store and nike.com. The kit will be available via the wider marketplace from 23 August. Fans should be aware that the 2023/24 home kit that features on pitch may subsequently feature a front-of-shirt partner. The club will communicate any changes to the kit in due course
