Chelsea reportedly were close to announcing the deal for a new sponsors to join the club.
It was a deal that was hashed out before the sanctions, hence why it is being allowed to be announced now. But Chelsea have officially announced the deal today via the website.
WhaleFin, a Crypto company, will be paying Chelsea £20m-a-season to become their shirt sleeve sponsors, replacing Hyundai.
They are part of Amber Group, a global leader in digital asset products and infrastructure.
It is thought to be double the amount that Chelsea were getting from Hyunadai, according to Sky News, who report it as £20m-a-season.
It looks to be a great deal for Chelsea and a sign of things to come as the club looks to build even more revenue through top sponsorship deals.
I don’t think this will be the last we hear of ‘crypto companies’ in football!