Chelsea Football Club has announced a partnership with Vivid Seats, a leading marketplace connecting buyers with ticket sellers, for their upcoming pre-season tour in the USA. As part of this partnership, Vivid Seats will be the official tour partner for Chelsea’s 2023 pre-season tour in America.
Throughout the tour, Chelsea supporters will notice Vivid Seats branding on digital platforms and in stadiums during the matches. This collaboration marks the first time Chelsea will bring their award-winning Club Chelsea hospitality overseas, offering a limited number of premium VIP packages for all matchday locations.
According to a report by Chelsea FC head of global partnerships, John Rogers, Vivid Seats was chosen as a partner because of their dedication to connecting fans with live events. Rogers stated, “We are pleased to join with a company committed to becoming the ultimate partner for connecting fans to the live events, teams, and artists they love.”
Vivid Seats Rewards members will also benefit from this partnership as they will have the opportunity to enjoy premium packages and access exclusive open training sessions. Geoff Lester, the chief commercial officer at Vivid Seats, expressed excitement about the partnership and stated, “As we continue to witness the rise of soccer fandom across America, we look forward to expanding our brand awareness among this growing audience.”
Chelsea’s pre-season tour in the USA will kick off with a game against Wrexham on July 19th at Kenan Stadium in North Carolina. The tour will then continue with matches against Brighton at Lincoln Financial Field in Philadelphia on July 22nd, Newcastle United at Atlanta’s Mercedes-Benz Stadium on July 26th, and Fulham at FedEx Field in Landover on July 30th. The final game of the tour will take place on August 2nd, with Chelsea facing Borussia Dortmund at Soldier Field in Vivid Seats’ hometown of Chicago, Illinois.
Vivid Seats is known for providing exceptional value to fans through their loyalty program, Vivid Seats Rewards. Fans can earn loyalty points on every purchase and redeem them for ticket credits, enabling them to attend more events and create lasting memories. The program also offers additional fan benefits, including surprise upgrades and exclusive game-day experiences.
Chelsea’s partnership with Vivid Seats not only enhances the pre-season tour experience for fans but also strengthens both brands’ presence in the USA. With the growing popularity of soccer in America, this collaboration aims to connect with a wider audience and provide memorable experiences for fans of both Chelsea and live events in general.
Overall, this partnership between Chelsea Football Club and Vivid Seats brings together two organizations committed to providing fans with exceptional experiences and connecting them to the events they love.